01 The name
Get this one right everywhere — posts, slides, captions, sign-ups, venue signage. It's the most common slip.
Spelling & capitalization
Do
- lunatechs — lowercase is always fine (it's our default in logos and casual use)
- Lunatechs — title case is optional, for sentence starts or formal copy
Don't
- No camelCase —
LunaTechs(the capital T reads as "TECH in your face") - No mid-word caps of any kind —
LUNAtechs,lunaTechs
Plural by default — we're a community
Lunatechs is a community, so the name is plural. The group, the brand, the chapter — all "Lunatechs."
Do
- "Join Lunatechs." / "Lunatechs is hosting a night."
- One member? "a Lunatech" is fine — singular for a single person.
- Many members? "Lunatechs" (e.g. "200 Lunatechs showed up").
Don't
- Never call the community/brand singular —
"Join Lunatech","Lunatech is hosting" - Don't drop the s on the org name to sound like a company.
Quick test: if you mean the community, brand, or chapter → Lunatechs (plural). If you mean one person in it → a Lunatech (singular). When unsure, plural is safe.
What to call members
Do
- One member → a Lunatech. The crew → Lunatechs.
- Playful & affectionate → tech lunatics — straight from the tagline, "Find your fellow tech lunatics."
Don't
- Never call anyone just
"a lunatic"on its own — it's always tech lunatics, or Lunatech(s).
02 Logos & icons
One family of marks, each with a job. Pick the one that fits the space — don't stretch, recolor, or re-font any of them.
Emblem / crest
Mascot + wordmark in the spark burst. The hero mark — lanyards, event cards, stickers, profile/app icon on dark.
Wordmark (2-tone)
Lowercase "luna" + "techs". Headers, nav, inline mentions, tight spaces. Always lowercase.
Horizontal lockup
Mascot head beside the wordmark (2026 art). Wide spots — site header, banners, email headers. Square version:
lunatechs-lockup-square-dark.png.
Mascot head icon
Face only. Favicon, avatars, and any space too small for the wordmark.
Chapter lockup
Wordmark + city in gold (HK / Singapore / LA). Each chapter's local mark.
Email footer badge
Compact mascot + wordmark + URL strip for email signatures and footers.
Do
- Keep the wordmark lowercase; give every mark clear space.
- Use the light/2-tone versions on dark backgrounds.
- Match the mark to the space — icon when small, lockup when wide.
Don't
- Don't recolor, stretch, rotate, or add effects.
- Don't re-typeset the wordmark in another font.
- Don't crop the emblem or separate the mascot from its burst.
03 The two mascots
We have two. The guy is the default, paired with the core blue/gold palette. The girl is her own character with her own Lavender palette. Each comes in 2D anime and 3D CG (same style), plus a head-icon form.
The guy (classic)
Goggle-eyed lunatic, blue jacket, gold spark-burst hair. The default mascot — use with the core palette.
Lunatechs Girl · 3D
Detailed look, saturated lavender, signature white-swirl glasses pushed up on her head. 3D matches the guy's style.
Lunatechs Girl · 2D
The 2D anime version. Same character, flatter illustration for stickers, posts, and cards.
Girl head icon
Her avatar form — the swirl-glasses face for small spaces when featuring the girl.
Do
- Default to the guy + core palette for most brand moments.
- Bring in the girl for her own moments — and switch to the Lavender palette when you do.
- Keep her white-swirl glasses up on her head — that's her signature.
Don't
- Don't put the girl on the blue/gold palette, or the guy on lavender.
- Don't redesign or re-pose the mascots — use the official asset set.
04 Colors
Blue is the brand, gold is the spark, ink is the ground. This is the core palette — use it everywhere by default.
Core palette
Extended
Alternative palette · Lavender — for the girl mascot only
Use this only when you're featuring Lunatechs Girl. Everywhere else, default to the core blue/gold.
05 Voice
Curious, technical, direct. High-signal, low-fluff. We're a room full of people who love tech — write like one of them, not a brochure.
Do
- Punchy and grounded. Lead with the point.
- Specific over abstract; show the real thing.
- Action-oriented — "tech with us," come build.
Don't
- No dramatic/cinematic copy — skip "the kind of space that…", stacked sensory lines.
- No hype, buzzword stuffing, or gatekeeping.
- Not "AI-only" — we're a tech-enthusiast community.
Tagline: Find your fellow tech lunatics. The members are the lunatics — proudly. That's where "Lunatechs" comes from (not the moon).
Building a web page? Use the living style guide →
The sites run a brighter screen variant of this palette (cyan on near-black). The
Web UI style guide has the exact CSS
variables to copy, type specimens, and rendered components (buttons, pills, cards) —
match those and your page instantly looks like Lunatechs. Your AI assistant can read it too:
just say “follow lunatechs.social/styleguide”.
06 Imagery
Do
- Real crowd photos from events — people, energy, the room.
- Lead with the mascots and the official marks as the brand signature.
- Name cities plainly: "Hong Kong," "Singapore," "Los Angeles."
Don't
- No moon / lunar imagery —
🌙. "Luna" is not a moon reference. - No country flags on cities/chapters.
- No generic stock-AI art (glowing brains, robots).